The adult frozen novelty line--Magnum--is making its way to the U.S. marketplace after celebrating success elsewhere in the world for the past 20-plus years. Magnum was one of the first handheld ice creams targeted as a premium adult offering and today is one of the world's leading ice cream brands, selling one billion units annually worldwide.
The bars come in six varieties, all of which include a thick coating of Belgian chocolate. The bars are wrapped in the brand's signature golden foil packaging, and retail in 3-count multipacks with a suggested retail price of $3.99 or individually for a suggested retail price of $2.59.
The bars come in six varieties, all of which include a thick coating of Belgian chocolate. The bars are wrapped in the brand's signature golden foil packaging, and retail in 3-count multipacks with a suggested retail price of $3.99 or individually for a suggested retail price of $2.59.
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