The adult frozen novelty line--Magnum--is making its way to the U.S. marketplace after celebrating success elsewhere in the world for the past 20-plus years. Magnum was one of the first handheld ice creams targeted as a premium adult offering and today is one of the world's leading ice cream brands, selling one billion units annually worldwide.
"As one of the most popular ice creams in the world, we're thrilled to see the overwhelmingly positive reception Magnum is already receiving in the U.S.," says Brian Manning, vice president of brand building in the ice cream division at Unilever North America, Englewood Cliffs, N.J., the maker of Magnum.
The bars come in six varieties, all of which include a thick coating of Belgian chocolate. The bars are wrapped in the brand's signature golden foil packaging, and retail in 3-count multipacks with a suggested retail price of $3.99 or individually for a suggested retail price of $2.59.
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